Markets and vision - Strategy and values

The group’s strategy centres around 4 major philosophies:


Excellence through technological innovation

With its finger always on the pulse of the market, Aston offers solutions tailored to consumers’ expectations in terms of new uses of TV technology and incorporates the latest technology into all of its products. Aston is a French SME with R&D investment worthy of a major international player, with up to 15% of turnover dedicated to R&D.

By positioning itself in this way, the company puts itself at the forefront of the rising trend in HD television and develops new platforms tailored to all the latest technologies: HEVC, 4K, VoD, Connected TV, OTT/IPTV services, HbbTV, Multi-room, Multi-screen, mirroring, etc.

Markets and vision - Strategy and values

The group’s strategy centres around 4 major philosophies:


Alliance-building strategy

In view of the growing complexity of digital TV, bridging various areas of expertise has become a crucial factor in offering products which are both optimally designed and in tune with market needs. Aston therefore strikes deals with the most innovative partners in order to remain at the forefront of technology. This alliance-building strategy, instilled within the company since its inception, is fostered at various levels: with silicon suppliers, TV operators (beIN SPORTS, Digitalb, Digita OY, NTV+, TNS…), satellite operators (Astra, Eutelsat), Conditional Access Systems operators (BISS, Conax, GRIFFIN, VERIMATRIX, Viaccess-Orca, Cryptogard), not to mention software technology providers (CI+, HbbTV, Quadrille...).

Markets and vision - Strategy and values

The group’s strategy centres around 4 major philosophies:


Strict, no-compromise quality standards

With their ergonomic design, Aston products are easy to use. Our aim: to offer users unprecedented ease of use and thus bring cutting edge technology into the hands of as many people as possible: 1 minute auto-setup, context-sensitive menus or SMART Key® technology, IOS applications, Wi-Fi integrated for a better ease of use...

Markets and vision - Strategy and values

The group’s strategy centres around 4 major philosophies:


From mass market to customized professional solutions

The company has developed a range of partnerships in order to corner new markets both in France and abroad. By being flexible and responsive to customer needs, the company is able to adapt and respond to any challenge within the shortest of timescales.
The company also develops tailor-made solutions for both pro and consumer markets, in addition to its proven ability to deploy products to the mass market.

By handling the production chain in its entirety, from design through to sales and marketing, Aston guarantees that it can deliver on its promises.

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